There has been a bubble in adtech, a bloated industry that undermines brands' value and remains at odds with consumer privacy and security, and GDPR will pop it (Doc Searls Weblog)

Doc Searls Weblog:
There has been a bubble in adtech, a bloated industry that undermines brands’ value and remains at odds with consumer privacy and security, and GDPR will pop it  —  In The Big Short, investor Michael Burry says “One hallmark of mania is the rapid rise in the incidence and complexity of fraud.”





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